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  When it comes to direct-to-consumer (DTC) advertising, physicians and healthcare professionals are wedged in the middle - the increased pressures of clinical practice on one hand, and the "newly-armed-with-knowledge" patient on the other. EthicAd can Help At EthicAd, our goal is to maximize the public health benefits of DTC information by promoting the development of DTC advertisements that provide substantive, understandable, and reliable information about pharmaceutical products. We will achieve this goal through the development and continuous improvement of quality standards for the development of DTC advertising. For healthcare professionals, this means a better understanding by your patients of the prescription medications on the market. Who is EthicAd? EthicAd is a nonprofit coalition formed by leaders from the academic healthcare community. Under the leadership of Dr. Michael E. DeBakey, Chairman Emeritus, EthicAd has achieved recognition by the FDA, medical community, and pharmaceutical industry as a neutral and impartial body to help promote increased public health benefits from direct-to-consumer (DTC) advertising for prescription pharmaceutical products. Find out now how you can be a part of EthicAd. |
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